VANGUARD: van·guard/’van,ärd/, noun, (1) first in a new movement, (2) a group of people leading the way in new developments or ideas, (3) a position at the forefront of innovation.

Vanguard Salon Systems, Inc. was founded in 1998 by visionary entrepreneurs Mark and Lisa Palermo.  From inception, the Palermo’s wanted to clearly define the company’s purpose by its name.  They believe the company’s name should serve as a constant reminder to all team members (a/k/a ‘Vanguardians’) of the organization’s unwavering commitment and dedication to each customer, one at a time.

Think BIG, act SMALL.  Prior to the pursuit of the American Dream as small business entrepreneurs, both Mark and Lisa had stellar careers with Fortune 500 companies. This experience enabled them to conceive an organization with Fortune 500 attributes while maintaining the agility of a small business.  From the basics of organizational structure, operations, and human resources to sophisticated sales/marketing, leadership, and business development systems, Vanguard is in relentless pursuit of helping salon professionals "Become a Category of ONE".

As exclusive marketers and distributors of name brand professional beauty products from John Paul Mitchell Systems, Vanguard strives to exceed every client’s expectation, one at a time. On the phone, in person, or via internet-based technologies, we want the buying experience to be hassle-free.  Whether ordering directly from our main distribution center, shopping in one of our professional store outlets, or ordering on-line via our web-based E-Commerce solution, Vanguard customers can expect nothing less than courtesy relations and unsurpassed customer service.

Perhaps most importantly, sustaining a company culture where caring and respect for all customers, internal or external, is paramount to our founders.  The collective effort of all Vanguardians is intended to distinguish Vanguard from all others.  Our customers have come to know it as “THE VANGUARD DIFFERENCE”.
The Vanguard Difference can be your competitive advantage.
Welcome to the Vanguard Nation!
Mark and Lisa Palermo




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