Developed in Italy by Europe's top color experts, this easy-to-use permanent hair color offers the perfect fusion of performance and reliability. With vibrant reds, 100% gray coverage and a specially curated collection of beautiful intermixable shades, Color XG® creates the results you want every time. Always predictable, always beautiful.


  • DYESMART® System allows for maximum color penetration and predictability
  • Pure XG Protection System offers a blend of soothing ingredients that leaves hair shiny and healthy
  • Up to 100% gray coverage and vibrant fashion shade results
  • A variety of brilliant shades



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